Articles: strategy (page 7)

Security basics for small business websites

A practical guide to website security fundamentals for small business and charity websites, covering common risks, basic protections, and what to prioritise.

securitystrategyreliability

7 minute read time / 884 words

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Shopify performance: common issues and how to fix them

Common Shopify performance issues: theme bloat, app performance, checkout speed, and how to fix them without breaking your store.

performanceecommercestrategy

6 minute read time / 784 words

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Small e-commerce websites: products, checkout, and trust

A practical guide to small e-commerce websites: products, checkout, trust signals, and keeping it fast when you only sell a few products.

strategyecommerceperformance

5 minute read time / 652 words

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Technical SEO: the foundations that matter

Technical SEO foundations: site structure, crawlability, indexing, structured data, and what actually matters for small business websites.

seostrategytechnical

8 minute read time / 956 words

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Ten things to check before you hire a web developer

Ten things to check before you hire a web developer: portfolio, process, accessibility, performance, support, and what's included.

strategyplanningprocess

5 minute read time / 660 words

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Third-party scripts and when to say no

A guide to understanding the impact of third-party scripts, how to audit them, when to remove them, and alternatives that protect performance.

performancestrategyquality

8 minute read time / 957 words

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User research for small businesses: what it is and when you need it

What user research is, when small businesses need it, and how it helps you understand user needs and improve your site.

uxstrategyresearch

7 minute read time / 923 words

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User testing basics for small sites

A guide to simple user testing methods for small websites, covering what to test, how to test it, and how to act on findings.

uxstrategytesting

7 minute read time / 821 words

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UX audits: what they find and how to use the results

What UX audits cover, what you get, how to prioritise fixes, and how to use the results to improve your site.

uxstrategyaudits

7 minute read time / 824 words

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