Articles: strategy (page 7)

Progressive enhancement and why it still matters

An explanation of progressive enhancement, why it matters for accessibility and reliability, and how to build sites that work for everyone.

accessibilityqualitystrategy

7 minute read time / 902 words

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Redesign vs refresh: when to rebrand vs when to tidy

A decision guide for redesign vs refresh: when to rebrand completely versus when to tidy and improve what you have, covering cost, time, and outcomes.

strategyplanningwebsites

8 minute read time / 963 words

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Redirects and URL changes: how to move pages without losing SEO

A practical guide to redirects and URL changes: how to move pages, preserve SEO value, and avoid losing search rankings when URLs change.

seostrategymigration

6 minute read time / 767 words

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Search engine optimisation basics for small sites

SEO fundamentals for small business and charity websites, covering technical SEO, content structure, and useful priorities.

seostrategycontent

7 minute read time / 894 words

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Security basics for small business websites

Website security basics for small businesses and charities: common risks, practical protections, and what to prioritise.

securitystrategyreliability

7 minute read time / 884 words

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Shopify performance: common issues and how to fix them

Common Shopify performance issues: theme bloat, app performance, checkout speed, and how to fix them without breaking your store.

performanceecommercestrategy

6 minute read time / 784 words

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Small e-commerce websites: products, checkout, and trust

A practical guide to small e-commerce websites: products, checkout, trust signals, and keeping it fast when you only sell a few products.

strategyecommerceperformance

5 minute read time / 652 words

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Technical SEO: the foundations that matter

Technical SEO foundations: site structure, crawlability, indexing, structured data, and what actually matters for small business websites.

seostrategytechnical

8 minute read time / 956 words

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Ten things to check before you hire a web developer

Ten things to check before you hire a web developer: portfolio, process, accessibility, performance, support, and what's included.

strategyplanningprocess

5 minute read time / 660 words

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