Articles: strategy

AI-generated content and SEO: what actually matters

What actually matters for SEO when you use AI-generated content: quality, intent, and how search engines evaluate it.

seocontentstrategy

3 minute read time / 422 words

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Backups and recovery for small business websites

A practical guide to backups and recovery for small business websites: what to back up, how often, where to store it, and how to test a restore.

strategytechnicalprocess

4 minute read time / 518 words

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Booking systems that work: Calendly, Cal.com, and your site

How to add booking (Calendly, Cal.com, etc.) to your site: placement, accessibility, and making the link fit your brand.

strategyuxaccessibility

4 minute read time / 543 words

Read article: Booking systems that work: Calendly, Cal.com, and your site

Donation and payment platforms for small sites and charities

A practical guide to donation and payment platforms for small sites and charities: fees, UX, accessibility, and when to keep it simple.

charitystrategytechnical

4 minute read time / 543 words

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Green web: lighter sites, better performance, less waste

How lighter, faster websites use less energy and fewer resources: practical choices that improve performance and reduce environmental impact.

performancestrategysustainability

4 minute read time / 441 words

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How to evaluate a web design tender (or RFP)

How to evaluate a web design tender or RFP response: what to ask, what “we do accessibility” should mean, and red flags to watch for.

strategyprocessplanning

5 minute read time / 587 words

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How to read PageSpeed Insights (without the noise)

A practical guide to reading PageSpeed Insights and Lighthouse: which numbers matter, what to ignore, and how to act on the results.

performancecore-web-vitalsstrategy

4 minute read time / 548 words

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Inclusive design in practice: beyond the checklist

How to think about inclusive design beyond compliance: who you are designing for, how to involve users, and how to make better decisions every day.

accessibilityuxstrategy

4 minute read time / 463 words

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Internal linking for small sites

How to use internal linking on small sites: why it helps users and search, where to add links, and what to avoid.

seocontentstrategy

4 minute read time / 439 words

Read article: Internal linking for small sites