Articles: strategy (page 3)

When to hire a freelancer vs an agency

When to hire a freelancer vs an agency for your website: trade-offs in cost, capacity, specialism, and relationship.

strategyprocessplanning

4 minute read time / 447 words

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Fast websites. What fast means in 2026

A practical definition of website speed, how to measure it, what makes sites slow, and the rules that keep performance from drifting over time.

performancecore-web-vitalsstrategy

5 minute read time / 664 words

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Website rescue: when to fix vs rebuild

A decision framework for website rescue: when to fix what you have versus when to rebuild from scratch, covering cost, time, and long-term value.

strategyrescueplanning

8 minute read time / 967 words

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Why your website isn't getting enquiries (and how to fix it)

If your website looks fine but isn't bringing in enquiries, this guide helps you identify and fix the clarity, structure, and friction problems that quietly kill conversions.

conversionstrategyux

8 minute read time / 997 words

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Accessibility statements that mean something

A guide to writing useful accessibility statements, what to include, legal requirements, and how to make them meaningful rather than generic.

accessibilitycompliancestrategy

8 minute read time / 949 words

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Analytics setup that actually helps

A guide to setting up analytics that inform decisions without hurting performance or privacy, covering what to track, how to measure it, and what to avoid.

strategyanalyticsperformance

7 minute read time / 865 words

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Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.

strategyanalyticsconversion

7 minute read time / 873 words

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Budgeting for website and web application projects

A guide to budgeting for website and web application projects, covering what costs to expect, hidden costs, and how to plan for ongoing expenses.

strategyplanningcost

9 minute read time / 1134 words

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Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.

strategycontentconversion

5 minute read time / 642 words

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